Dear SaaS founder, how many times have you promised yourself:

This is it.

“I’m finally going to start running growth experiments on a regular basis!”

But then, life happens.

The daily grind takes over, and that crucial task slips down your priority list, again.

You know it’s super important, and yet it often takes a back seat to the urgent demands of running your business.

You can even feel it in your conscience.

At least I did, when I co-founded Adline.com, a venture-backed B2B SaaS company – we had a decent acquisition engine, but too high churn…

Here’s the thing:

Many of the most successful tech companies today—Zapier, Atlassian, Intercom—grew into giants by running thousands of experiments annually.

They didn’t just guess their way to success; they tested, iterated, and refined.

So, the question is: how can you ACTUALLY prioritize and execute growth experiments consistently?

That’s where The AARRR Flywheel comes in.

My mission is simple: help SaaS founders like you execute experiments consistently and profitably.

I don’t just hand you a list of growth hacks.

I will provide a structured system—a framework that guides you through every step of the process, ensuring that each experiment leads to meaningful insights.

The AARRR Flywheel focuses on your entire customer journey.

Every month (or week), we’ll tackle a different stage of the flywheel—one week, it’s a growth hack for Retention; the next, you’ll improve Acquisition or Activation.

The result?

Gradual, consistent improvement across all your unit economics.

Most SaaS founders make the mistake of over-investing in Acquisition while letting churn skyrocket.

It’s like pouring water into a leaking bucket.

But when you address all stages of the AARRR Flywheel, you create a sustainable system that accelerates CAC Payback time, and increases your LTV:CAC ratio.

As Jeff Bezos famously said,

“Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.”

With the AARRR Flywheel, I’ll help you build a system of experimentation that drives your growth forward—month after month, experiment after experiment.

Let’s fix the leaks in your bucket and unlock the next stage of your SaaS growth!